The physical GTM tool
The physical. converts.
Impossible to ignore. Hand-delivered to their desk. 30% reply same-day.
teams already sending
The difference
One gets deleted. One gets a reply.
Cold email
Monday 9:41 AM
you're in the epstein files....
not really. but hear me out.
Thursday 9:02 AM
hey, just bumping this up!
Delivered · never read
...nothing.
0.1%
reply rate.
vs
Cold cake
Sent something to your lobby.
Read 14:33
ok this is incredible. come by Thursday?
30%
reply same-day. Impossible to ignore.
don't take our word for it.
drag to read more of them
[Siliconmania.tv
2026
Daymaker, on camera.](https://x.com/siliconmania/status/2049913011251630449)
"If your pitch isn't on a cake, you're behind."
The Siliconmania crew broke down the coldcaking playbook on the show.
2026
He dropped out of law school. Now he sends cakes.
"…started sending cakes to strangers instead of cold emails."
Forbes on William Lindholm and the founder playbook he calls coldcaking.
Alexandre Berkovic
CEO @ Sphinx (YC F24)
1w
Last week we had our office warming. Walked in and someone had sent us a cake from a company called daymaker. Genuinely the best pitch I've seen this year. Took the meeting before I'd finished a slice.
Features · Feb 25, 2026
Forget pitch decks, you need pitch cakes!
"One founder is winning investors over with personalised cakes."
Sent 7 cakes to a16z, Sequoia, Index Ventures and more. Got 5 partner meetings.
Gründerszene · Apr 3, 2026
A 20-year-old built a $150K cake startup with AI, without writing code.
"Cold calls, cake and code: the Daymaker team combines cake and tech."
Gründerszene profiled the vibe-coded backend, the corporate-birthday origin story, and the pivot to VC outreach.
Çiğdem Öztabak · Mar 12, 2026
A startup sending cakes to investors.
"Cake gets you in the front door."
Çiğdem Öztabak's column ran after meeting William at AGI House. Translated, syndicated, never pitched.
Sheel Mohnot ✓
@pitdesi
GP @ Better Tomorrow Ventures
Someone just came and delivered an absolutely massive cake to our office as a pitch for their company.
Definitely one way to get attention! Who wants some cake? 🎂
8:19 PM · Feb 23, 2026123,100 Views
Hubert Thieblot hubert@f.inc
GP @ F.inc
to me
cc Alex Carrabre alex@f.inc
2h
more cakedecks
Daymaker i want more cakedecks
7→5
cakes → partner meetings
One client. February 2026.
a16z, Sequoia, Index. Documented in Sifted.
Cold email is dead. Send something that arrives.
Limit 2 sends per recipient per month. We don't want to annoy them.