Pitch decks belong on cakes.

don't take our word for it.

Sheel Mohnot ✓
@pitdesi
GP @ Better Tomorrow Ventures

Someone just came and delivered an absolutely massive cake to our office as a pitch for their company.
Definitely one way to get attention! Who wants some cake? 🎂

"One founder is winning investors over with personalised cakes."
Sent 7 cakes to a16z, Sequoia, Index Ventures and more. Got 5 partner meetings.

Alexandre Berkovic
CEO @ Sphinx (YC F24)

Last week we had our office warming. Walked in and someone had sent us a cake from a company called daymaker. Genuinely the best pitch I've seen this year. Took the meeting before I'd finished a slice.

"…started sending cakes to strangers instead of cold emails."
Forbes on William Lindholm and the founder playbook he calls coldcaking.

more cakedecks

"Cold calls, cake and code: the Daymaker team combines cake and tech."
Gründerszene profiled the vibe-coded backend, the corporate-birthday origin story, and the pivot to VC outreach.

"Cake gets you in the front door."
Çiğdem Öztabak's column ran after meeting William at AGI House. Translated, syndicated, never pitched.

"If your pitch isn't on a cake, you're behind."
The Siliconmania crew broke down the coldcaking playbook on the show.

7→5
cakes → partner meetings
One client. February 2026.
a16z, Sequoia, Index. Documented in Sifted.

Pick your target.

Pick as many VCs as you want — but each VC can only ever receive 2 cakes a month, total, across every founder. Once both slots are gone, they drop off the map. Prices unlock when you sign in. The 20 biggest funds (YC, Sequoia, a16z, Founders Fund, …) need a pitch application before we ship.

how this actually works

2 cakes per month per VC. We don't want to annoy them.