every public post, every cake photo, every disaster. (yes, including the disaster.)

don't take our word for it.

drag to read more of them

Sheel Mohnot ✓

@pitdesi

GP @ Better Tomorrow Ventures

Someone just came and delivered an absolutely massive cake to our office as a pitch for their company.

Definitely one way to get attention! Who wants some cake? 🎂

8:19 PM · Feb 23, 2026 123,100 Views

Features · Feb 25, 2026 Forget pitch decks, you need pitch cakes!

"One founder is winning investors over with personalised cakes." Sent 7 cakes to a16z, Sequoia, Index Ventures and more. Got 5 partner meetings.

Alexandre Berkovic

CEO @ Sphinx (YC F24)

1w

Last week we had our office warming. Walked in and someone had sent us a cake from a company called daymaker. Genuinely the best pitch I've seen this year. Took the meeting before I'd finished a slice.

"…started sending cakes to strangers instead of cold emails." Forbes on William Lindholm and the founder playbook he calls coldcaking.

Hubert Thieblot hubert@f.inc

GP @ F.inc

to me

cc Alex Carrabre alex@f.inc

2h

more cakedecks

Daymaker i want more cakedecks

"Cold calls, cake and code: the Daymaker team combines cake and tech." Gründerszene profiled the vibe-coded backend, the corporate-birthday origin story, and the pivot to VC outreach.

"Cake gets you in the front door." Çiğdem Öztabak's column ran after meeting William at AGI House. Translated, syndicated, never pitched.

"If your pitch isn't on a cake, you're behind." The Siliconmania crew broke down the coldcaking playbook on the show.

7→5

cakes → partner meetings

One client. February 2026.

a16z, Sequoia, Index. Documented in Sifted.

drag any cake. anywhere.

"the pack" v3

SphinxHQ HQ drop

Cherry HQ.

Sand Hill Rd.

Rippling x 15.

Monk.com.

D, S, B.

Daniel. legend.

opencomputer.dev

robot or cake? yes.

sometimes it rains. we publish those too.

IN MEMORIAM

Ten cakes, ages 0 to 4 hours, killed at sunrise.

The cakes, photographed at 9:14am PT outside the Y Combinator campus.

Y Combinator S26 opening day. Ten cakes. Ten partners. The forecast had said partly cloudy.

It started raining at 9:14 in the morning. By 10am, ten cakes looked like the photograph above.

A spokesperson for Daymaker Operations said: “We delivered them anyway. Two of them got meetings.”

In lieu of flowers, please send another cake.

Buried with Buttercream · April 18, 2026

RIP$5K